Get Recommended Inside AI Search
AI search optimization, or generative engine optimization (GEO), is the practice of getting a firm recommended by AI engines. As clients increasingly ask ChatGPT or Google AI for a lawyer, being the cited answer is the new front page. Tomorrow's clients are already asking AI for a lawyer. Cloudhaus Law is named directly by ChatGPT today.
What it includes
AI search optimization, or generative engine optimization (GEO), is the practice of getting a firm recommended by AI engines. As clients increasingly ask ChatGPT or Google AI for a lawyer, being the cited answer is the new front page.
What this includes
AI search optimization for lawyers, also called GEO, gets your firm named and cited inside ChatGPT, Gemini, Perplexity and Google AI Overviews.
Entity and authority
Build the entity signals AI engines use to trust and name you.
Structured content
Schema and clear answers AI can extract and cite.
Citations and presence
The off-site signals that make AI confident in your firm.
Related pages
Frequently asked
What is GEO?
Generative engine optimization, the work of getting recommended by AI search engines.
Can you really rank in ChatGPT?
Yes. Our client Cloudhaus Law is named directly by ChatGPT for its terms.
How is GEO different from SEO?
It overlaps, but emphasizes entities, structured answers and citations AI engines use.