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Citations

Citations That Build Local Trust

A citation is any online mention of your firm's name, address and phone (NAP). Citation building creates and cleans these across legal directories and local sources so Google trusts your firm's location and prominence. Inconsistent NAP confuses Google and suppresses local rankings. Clean, consistent citations fix that.

The short answer

What it includes

A citation is any online mention of your firm's name, address and phone (NAP). Citation building creates and cleans these across legal directories and local sources so Google trusts your firm's location and prominence.

What this includes

Law firm citation building creates consistent listings across trusted directories, a foundational local ranking signal for the Map Pack.

Legal directories

Listings on trusted legal and local Canadian directories.

NAP consistency

Auditing and fixing inconsistent name, address and phone data.

Ongoing growth

8 to 12 new citations per month depending on plan.

200
Qualified leads in 120 days (Maana Law)
5,390
Monthly organic clicks for Substance Law, from 162
11x
Lead volume for IPJ Immigration
Questions

Frequently asked

How many citations do I need?

Quality and consistency matter more than volume. We build steadily, 8 to 12 per month.

Do citations still help?

Yes, as a foundational trust and prominence signal for local rankings.

What if my NAP is inconsistent?

We audit and correct existing listings before building new ones.

Free audit

Ready for real ROI from SEO?