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Schema

Structured Data Built for Legal

Schema markup is code that tells search engines exactly what your content means. For law firms, the right schema (LegalService, Attorney, FAQ, Review, Breadcrumb) can earn rich results and helps AI engines cite your pages accurately. Without schema, engines guess. With it, they understand and can feature you.

The short answer

What it includes

Schema markup is code that tells search engines exactly what your content means. For law firms, the right schema (LegalService, Attorney, FAQ, Review, Breadcrumb) can earn rich results and helps AI engines cite your pages accurately.

What this includes

Law firm schema markup adds the structured data that helps Google and AI engines understand your firm, services and reviews, improving how you appear in results.

Legal schema types

LegalService, Attorney, FAQ, Review and Breadcrumb markup.

Rich results

Eligibility for FAQ and review rich snippets where allowed.

AI readability

Structured data that helps AI engines cite your pages.

200
Qualified leads in 120 days (Maana Law)
5,390
Monthly organic clicks for Substance Law, from 162
11x
Lead volume for IPJ Immigration
Questions

Frequently asked

What is schema markup?

Code that tells search engines what your content means, enabling rich results.

Does schema help AI search?

Yes, it makes pages easier for AI engines to understand and cite.

Which schema do law firms need?

LegalService or Attorney, plus FAQ, Review and Breadcrumb where relevant.

Free audit

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