Pay-Per-Lead, Google Screened
Local Services Ads (LSAs) are Google-screened, pay-per-lead ads shown above regular results and Google Ads. For eligible legal practices they can be a high-trust, high-intent lead source, since the firm pays only for genuine leads. LSAs sit above everything and carry a Google Screened badge, which builds instant trust for local searchers.
What it includes
Local Services Ads (LSAs) are Google-screened, pay-per-lead ads shown above regular results and Google Ads. For eligible legal practices they can be a high-trust, high-intent lead source, since the firm pays only for genuine leads.
What this includes
Local Service Ads for lawyers place a Google-screened listing at the very top of local searches, where you pay per lead rather than per click.
Screening and setup
Guidance through Google's screening and verification.
Pay-per-lead
Budgeting around leads, not clicks, where eligible.
Lead management
Tracking and responses so no lead is wasted.
Related pages
Frequently asked
Are LSAs available for lawyers?
Availability varies by practice area and region. We confirm eligibility first.
How is LSA pricing different?
You pay per lead rather than per click.
Do LSAs replace Google Ads?
No, they complement Google Ads and SEO in the same funnel.