PPC That Pays for Itself in Cases
PPC (pay-per-click) for lawyers covers paid search across Google Ads and Local Services Ads. The model only charges when someone clicks, so success depends on targeting high-intent terms and converting those clicks efficiently. PPC rewards precision. The firms that win bid on the right intent and send clicks to pages built to convert.
What it includes
PPC (pay-per-click) for lawyers covers paid search across Google Ads and Local Services Ads. The model only charges when someone clicks, so success depends on targeting high-intent terms and converting those clicks efficiently.
What this includes
PPC for lawyers buys high-intent clicks and converts them into consultations through tight targeting, tracking and dedicated landing pages.
Campaign structure
Tight, intent-based campaigns that control cost per lead.
Local Services Ads
Google-screened LSAs where available for your practice.
Conversion tracking
Full tracking so spend maps to signed cases.
Related pages
Frequently asked
Is PPC the same as Google Ads?
Google Ads is the main PPC platform. PPC also includes LSAs and other paid clicks.
How do you control cost per lead?
Through intent-based targeting, negatives and strong landing pages.
Should I run PPC and SEO?
Often yes. PPC delivers now while SEO builds durable, lower-cost leads.